tns - Digital Signage and Scent Marketing Blog
Its not a new sales technique to put a fragrance into a property during sale. This has been around for a while now. This can be used for many different types of property sale, from houses, villas, boats, aeroplanes, cars, caravans, lodges and cabins plus many more uses.
Fragances are often connected to exclusive or VIP properties. Imagine if a carefully selected set of fragrances are used in a prestige yacht to help with the sale.
Great uses of fragrance examples for boat sales:
- On a yacht, the Den/Cubby could be decorated with extravagant wood so the accompanying fragrance of wood, smoke, old books, almost a musky musty smell, but this would all people to settle into the room and find it more inviting. It helps sell the illusion of
Did you know that when you stay at a hotel, usually the better and grander hotels that know the benefits of fragrance marketing and good branding, you are actually becoming a fragrance brand ambassador!
How is this? You ask, you do not promote the hotel to anyone.
Being a hotel ambassador is done by simply being at the hotel, walking through the reception areas and using the supplied hotel toiletries and more importantly taking these toiletries home with you… these branded fragrances are now spread all over the world, to your friends and families to enjoy.
Fragrance is so important in good hotel and its branding, this is because if you like the fragrance, you will be more likely to return. Additionally, once a hotel chain has an established that fr
New Smart Phone App Controlled Fragrance Machines
We know that fragrance machines are not usually left out for people to tamper with so they are usually put somewhere that is not easy to access, only when you need to replace the fragrance oils.
This being the case, it can quite often be difficult to re-program, this was before the time of App controlled fragrance machines, like our new range of fragrance machines, they are now WiFi / Smart Phone App controlled.
Checkout our shop: WiFi App Controlled Fragrance Machines.
You can now control the app fro
Relaxing Your Customers Using Aroma
Have you ever thought why some businesses put an ambient scent into an area of their shop, business or service?
There are many benefits of having an ambient fragrance working for you in your business, a few of the examples could be to associate a brand or service to a scent, to encourage a more relaxed state, to build upon an experience or add a depth to an experience, to entice people into your business or encourage the purchase of something that smells good.
Here are a few key reasons why businesses are now turning to aromas and fragrance marketing.
Spas and hotels are renowned for using fragrances and aromas in their reception areas, waiting rooms, treatment rooms and swimming pool areas. This is a g
Bathrooms and Scents
You or your company may go to a lot of trouble to ensure your bathrooms are kept clean and tidy but you should also make sure you give your visitors an added feeling of freshness and class to your bathrooms by using aromas and scents.
By using a fragrance machine to add an ambient clean fragrance, such as a pine or similar smell, this will help backup that the bathroom is clean and well maintained.
Some of our fragrance machines are Smart Fragrance Machines - They connect to your WiFi network and you can control the fragrance level and duration from your Smart Phone! No need to climb up a ladder to get the machine down and reprogram, easy, do it from your office on your smart phone, you don't even have to go into the bathroom to do it.
Digital Signage working with Aroma Marketing.
So its not new to link up a digital signage display and an aroma marketing diffuser, they work perfectly well together and compliment the message they need to convey.
What we find is that the fragrances draw people to the digital signage (providing they are a well chosen, attractive scent) and the digital signage show extended information about the aroma or service being offered.
As seen in the article image, this works particularly well for the cosmetic companies, they can put out a fragrance and the screens will show the promotion on offer, maybe a new fragrance or a discount. This doesn’t directly replace an employee with a fragrance bottle who will approach customers and talk to them about the new promotion, b
Scent Marketing Introduction
James Worrell guides us through the Fragrance Marketing Basics.
Remember these techniques are not to be followed completely, and should be used more as a starting guide to aroma marketing.
First of all, different scents will have your customers acting differently, remember to think like your customers, think, what would you like to experience when in a petrol station, supermarket, restaurant?
Would it be Coffee? Food? Snacks or all of the above.
Are you visiting for convenience, you need milk and bread? Flowers for your partner? Or a business trip and you need a break and a coffee? These are just some of the first questions you should be asking yourself when mark
Theme Park and Attraction Scenting
For years theme parks and other entertainment businesses whose whole agenda is to create and experience for people have been scenting the air in some kind. This builds memories along with the other stimulants in their attractions these consist of;
- Sight and visual stimulants, these can be bright colours, bright lights, characters dressed up dancing around entertaining people, some different areas of the attraction are themed to give the appearance of being somewhere else.
- Sounds, there are many sounds going on around you, for example catchy music being played, music is also great at setting a theme, for example a haunted house may player slower spooky sounds and of course many other people on rides screaming with joy and fear.