Fragrance Marketing

Our blog posts on Fragrance / Aroma / Scent Marketing.

  1. What is the difference between an aroma and a scent?

    This is a subjective topic, some people class them as the same thing, an aroma is a scent and a scent is an aroma but why would there be a different word for the same thing? Lol

    I have done a bit of research on this subject to see what the internet thought of this, and from what I can see the following applies in most (but not all cases):

    A Scent is the smell of an object, an item, an animal, a thing. So for example, the scent of a man or woman, people have talked of a Scent Attraction between people, so a person could walk past you and their scent could attract your attention, people have got married just off the back of being attracted by the scent of a person.

    An animal can “Scent” an area to leave a musk for other animals.

    A perfume, a flower, a candle can have a Scent.

    An aroma could be classed as a mixture of fragrances, so for example a freshly cooked pie could give off an aroma, theres not just 1 smell that goes in to make the smell of

    Read more »
  2. Aftershaves and Perfumes - Fragrance Oil

    All of our fragrances are made to order when placed with us, and we host most fragrances and stock of each, some larger quantities may need more processing time.

    We can also provide similar fragrance oils to the list of below well known fragrances:

    1 Million by Paco Rabane
    Acqua de Parma
    Alien by Thierry Mugler
    Angel for Men by Thierry Mugler
    Angel for Women by Thierry Mugler
    Beautiful' by Estee Lauder.
    Black Opium' by Yves Sain Laurent.
    Black Orchid' by Tom Ford
    Bon Bon – Viktor Rolf
    Burberry Original
    Chance by Chanel
    CK Be' by Calvin Klein.
    CK One' by Calvin Klein.
    Classique by John Paul Gaultier
    Code by Giorgio Armani
    Cool Water by Davidoff
    Creed
    Daisy – Marc Jacobs
    Decadence' by Mark jacobs.
    Diamonds – G Armani
    Eternity for men' by Calvin Klein
    Eternity for women' by Calvin Klein
    Euphoria by Calvin Klein
    Fahrenheit by Christian Dior
    Five – Eliz

    Read more »
  3. Premium and Standard Fragrance Oil Differences

    We have two different types of fragrance oil to try and cater for all customers, these are a Standard and Premium fragrance oil.

    As a customer, you are probably going to be interested in what this means for you and what is best suited to your application. Hopefully this blog post will help you determine which is best suited do you and your fragrance oil use.

    All fragrance oils are made up of two different parts, these are a carrier liquid and the fragrance compounds themselves.

    The carrier liquids can be one of many different types of carrier liquid, such as caster oil, coconut oil, glycol and many other (usually) non-scented carrier liquids.

    The fragrance part are a hydrocarbon compound formed from a mixture of both natural and/or synthetic compounds, these blend together in various measures to make a fragrance, scent or smell.

    People ask why it is not possible to get the maximum strength of a fragrance, this is a good question and important

    Read more »
  4. Cabins, Caravans, Boats and Property Sales Fragrancing

    Its not a new sales technique to put a fragrance into a property during sale. This has been around for a while now. This can be used for many different types of property sale, from houses, villas, boats, aeroplanes, cars, caravans, lodges and cabins plus many more uses.

    Fragances are often connected to exclusive or VIP properties. Imagine if a carefully selected set of fragrances are used in a prestige yacht to help with the sale.Luxury Yacht Fragrance Machines

    Great uses of fragrance examples for boat sales:

    • On a yacht, the Den/Cubby could be decorated with extravagant wood  so the accompanying fragrance of wood, smoke, old books, almost a musky musty smell, but this would all people to settle into the room and find it more inviting. It helps sell the illusion of
    Read more »
  5. Hotel and fragrance - How far does it go?

    Hotel cosmetics and public space branding

    To everyone who has taken soaps from your hotel room; "Thank you, you are a fragrance-brand ambassador!"

    How is this? You ask. You do not promote the hotel to anyone. You haven’t been telling people of your stay at a hotel. Read on to find out how hotels use fragrance to help promote their hotel, even long after you your guests have left.

    What some hotels have realised is that when guests stay at their hotel, they like to take a souvenir form the hotel, this serves as a reminder of the good times that were had by the guests, what better than the free complementary soaps in the hotel room, we don’t use them all, there is usually something left over after your stay. But how can hotels use this to promote their business?

    If a hotel creates a “brand-ar

    Read more »
  6. New Smart Phone App Controlled Fragrance Machines

    New Smart Phone App Controlled Fragrance MachinesWiFi App controlled fragrance machines

    We know that fragrance machines are not usually left out for people to tamper with so they are usually put somewhere that is not easy to access, only when you need to replace the fragrance oils.

    This being the case, it can quite often be difficult to re-program, this was before the time of App controlled fragrance machines, like our new range of fragrance machines, they are now WiFi / Smart Phone App controlled.

    Checkout our shop: WiFi App Controlled Fragrance Machines.

    You can now control the app fro

    Read more »
  7. Relaxing your customers using Aroma

    Relaxing Your Customers Using Aroma

    Relaxing your customers with aromasHave you ever thought why some businesses put an ambient scent into an area of their shop, business or service?

    There are many benefits of having an ambient fragrance working for you in your business, a few of the examples could be to associate a brand or service to a scent, to encourage a more relaxed state, to build upon an experience or add a depth to an experience, to entice people into your business or encourage the purchase of something that smells good.

    Here are a few key reasons why businesses are now turning to aromas and fragrance marketing.

    Spas and hotels are renowned for using fragrances and aromas in their reception areas, waiting rooms, treatment rooms and swimming pool areas. This is a g

    Read more »
  8. Bathrooms and Scents

    Bathrooms and Scents

    Bathroom Scenting and Aromas

    You or your company may go to a lot of trouble to ensure your bathrooms are kept clean and tidy but you should also make sure you give your visitors an added feeling of freshness and class to your bathrooms by using aromas and scents.

    By using a fragrance machine to add an ambient clean fragrance, such as a pine or similar smell, this will help backup that the bathroom is clean and well maintained.

    Some of our fragrance machines are Smart Fragrance Machines - They connect to your WiFi network and you can control the fragrance level and duration from your Smart Phone! No need to climb up a ladder to get the machine down and reprogram, easy, do it from your office on your smart phone, you don't even have to go into the bathroom to do it.

    Read more »
  9. Digital Signage and Aroma marketing

    Digital Signage working with Aroma Marketing.

    Cosmetic Digital Signage and Aromas

    So its not new to link up a digital signage display and an aroma marketing diffuser, they work perfectly well together and compliment the message they need to convey.

    What we find is that the fragrances draw people to the digital signage (providing they are a well chosen, attractive scent) and the digital signage show extended information about the aroma or service being offered.

    As seen in the article image, this works particularly well for the cosmetic companies, they can put out a fragrance and the screens will show the promotion on offer, maybe a new fragrance or a discount. This doesn’t directly replace an employee with a fragrance bottle who will approach customers and talk to them about the new promotion, b

    Read more »
  10. Scent Marketing Basics

    Scent Marketing Introduction

    James WorrellJames Worrell guides us through the Fragrance Marketing Basics.

    Remember these techniques are not to be followed completely, and should be used more as a starting guide to aroma marketing.

    First of all, different scents will have your customers acting differently, remember to think like your customers, think, what would you like to experience when in a petrol station, supermarket, restaurant?
    Would it be Coffee? Food? Snacks or all of the above.

    Are you visiting for convenience, you need milk and bread? Flowers for your partner? Or a business trip and you need a break and a coffee? These are just some of the first questions you should be asking yourself when mark

    Read more »
Page