Our blog posts on Fragrance / Aroma / Scent Marketing.
Theme Park and Attraction Scenting
For years theme parks and other entertainment businesses whose whole agenda is to create an experience for guests have been scenting the air in their attractions and parks. These aromas build memories in their guests, children and visitors, this scenting works well and alongside with the other stimulants these attractions employ;
- Sight and visual stimulants, these can be bright colours, bright lights, characters dressed up dancing around entertaining people, some different areas of the attraction are themed to give the appearance of being somewhere else.
- Sounds, there are many sounds going on around you, for example catchy music being played, music is also great at setting a theme, for example a haunted house may player slower spooky sounds