aroma marketing

  1. Premium and Standard Fragrance Oil Differences

    We have two different types of fragrance oil to try and cater for all customers, these are a Standard and Premium fragrance oil.

    As a customer, you are probably going to be interested in what this means for you and what is best suited to your application. Hopefully this blog post will help you determine which is best suited do you and your fragrance oil use.

    All fragrance oils are made up of two different parts, these are a carrier liquid and the fragrance compounds themselves.

    The carrier liquids can be one of many different types of carrier liquid, such as caster oil, coconut oil, glycol and many other (usually) non-scented carrier liquids.

    The fragrance part are a hydrocarbon compound formed from a mixture of both natural and/or synthetic compounds, these blend together in various measures to make a fragrance, scent or smell.

    People ask why it is not possible to get the maximum strength of a fragrance, this is a good question and important

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  2. Hotel and fragrance - How far does it go?

    Hotel cosmetics and public space branding

    Did you know that when you stay at a hotel, usually the better and grander hotels that know the benefits of fragrance marketing and good branding, you are actually becoming a fragrance brand ambassador!

    How is this? You ask, you do not promote the hotel to anyone.

    Being a hotel ambassador is done by simply being at the hotel, walking through the reception areas and using the supplied hotel toiletries and more importantly taking these toiletries home with you… these branded fragrances are now spread all over the world, to your friends and families to enjoy.

    Fragrance is so important in good hotel and its branding, this is because if you like the fragrance, you will be more likely to return. Additionally, once a hotel chain has an established that fr

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  3. Relaxing your customers using Aroma

    Relaxing Your Customers Using Aroma

    Relaxing your customers with aromasHave you ever thought why some businesses put an ambient scent into an area of their shop, business or service?

    There are many benefits of having an ambient fragrance working for you in your business, a few of the examples could be to associate a brand or service to a scent, to encourage a more relaxed state, to build upon an experience or add a depth to an experience, to entice people into your business or encourage the purchase of something that smells good.

    Here are a few key reasons why businesses are now turning to aromas and fragrance marketing.

    Spas and hotels are renowned for using fragrances and aromas in their reception areas, waiting rooms, treatment rooms and swimming pool areas. This is a g

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  4. Scent Marketing Basics

    Scent Marketing Introduction

    James WorrellJames Worrell guides us through the Fragrance Marketing Basics.

    Remember these techniques are not to be followed completely, and should be used more as a starting guide to aroma marketing.

    First of all, different scents will have your customers acting differently, remember to think like your customers, think, what would you like to experience when in a petrol station, supermarket, restaurant?
    Would it be Coffee? Food? Snacks or all of the above.

    Are you visiting for convenience, you need milk and bread? Flowers for your partner? Or a business trip and you need a break and a coffee? These are just some of the first questions you should be asking yourself when mark

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