aroma marketing

  1. What is the difference between an aroma and a scent?

    This is a subjective topic, some people class them as the same thing, an aroma is a scent and a scent is an aroma but why would there be a different word for the same thing? Lol

    I have done a bit of research on this subject to see what the internet thought of this, and from what I can see the following applies in most (but not all cases):

    A Scent is the smell of an object, an item, an animal, a thing. So for example, the scent of a man or woman, people have talked of a Scent Attraction between people, so a person could walk past you and their scent could attract your attention, people have got married just off the back of being attracted by the scent of a person.

    An animal can “Scent” an area to leave a musk for other animals.

    A perfume, a flower, a candle can have a Scent.

    An aroma could be classed as a mixture of fragrances, so for example a freshly cooked pie could give off an aroma, theres not just 1 smell that goes in to make the smell of

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  2. Premium and Standard Fragrance Oil Differences

    We have two different types of fragrance oil to try and cater for all customers, these are a Standard and Premium fragrance oil.

    As a customer, you are probably going to be interested in what this means for you and what is best suited to your application. Hopefully this blog post will help you determine which is best suited do you and your fragrance oil use.

    All fragrance oils are made up of two different parts, these are a carrier liquid and the fragrance compounds themselves.

    The carrier liquids can be one of many different types of carrier liquid, such as caster oil, coconut oil, glycol and many other (usually) non-scented carrier liquids.

    The fragrance part are a hydrocarbon compound formed from a mixture of both natural and/or synthetic compounds, these blend together in various measures to make a fragrance, scent or smell.

    People ask why it is not possible to get the maximum strength of a fragrance, this is a good question and important

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  3. Hotel and fragrance - How far does it go?

    Hotel cosmetics and public space branding

    To everyone who has taken soaps from your hotel room; "Thank you, you are a fragrance-brand ambassador!"

    How is this? You ask. You do not promote the hotel to anyone. You haven’t been telling people of your stay at a hotel. Read on to find out how hotels use fragrance to help promote their hotel, even long after you your guests have left.

    What some hotels have realised is that when guests stay at their hotel, they like to take a souvenir form the hotel, this serves as a reminder of the good times that were had by the guests, what better than the free complementary soaps in the hotel room, we don’t use them all, there is usually something left over after your stay. But how can hotels use this to promote their business?

    If a hotel creates a “brand-ar

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  4. Relaxing your customers using Aroma

    Relaxing Your Customers Using Aroma

    Relaxing your customers with aromasHave you ever thought why some businesses put an ambient scent into an area of their shop, business or service?

    There are many benefits of having an ambient fragrance working for you in your business, a few of the examples could be to associate a brand or service to a scent, to encourage a more relaxed state, to build upon an experience or add a depth to an experience, to entice people into your business or encourage the purchase of something that smells good.

    Here are a few key reasons why businesses are now turning to aromas and fragrance marketing.

    Spas and hotels are renowned for using fragrances and aromas in their reception areas, waiting rooms, treatment rooms and swimming pool areas. This is a g

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  5. Scent Marketing Basics

    Scent Marketing Introduction

    James WorrellJames Worrell guides us through the Fragrance Marketing Basics.

    Remember these techniques are not to be followed completely, and should be used more as a starting guide to aroma marketing.

    First of all, different scents will have your customers acting differently, remember to think like your customers, think, what would you like to experience when in a petrol station, supermarket, restaurant?
    Would it be Coffee? Food? Snacks or all of the above.

    Are you visiting for convenience, you need milk and bread? Flowers for your partner? Or a business trip and you need a break and a coffee? These are just some of the first questions you should be asking yourself when mark

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