To everyone who has taken soaps from your hotel room; "Thank you, you are a fragrance-brand ambassador!"
How is this? You ask. You do not promote the hotel to anyone. You haven’t been telling people of your stay at a hotel. Read on to find out how hotels use fragrance to help promote their hotel, even long after you your guests have left.
What some hotels have realised is that when guests stay at their hotel, they like to take a souvenir form the hotel, this serves as a reminder of the good times that were had by the guests, what better than the free complementary soaps in the hotel room, we don’t use them all, there is usually something left over after your stay. But how can hotels use this to promote their business?
If a hotel creates a “brand-ar
Relaxing Your Customers Using Aroma
Have you ever thought why some businesses put an ambient scent into an area of their shop, business or service?
There are many benefits of having an ambient fragrance working for you in your business, a few of the examples could be to associate a brand or service to a scent, to encourage a more relaxed state, to build upon an experience or add a depth to an experience, to entice people into your business or encourage the purchase of something that smells good.
Here are a few key reasons why businesses are now turning to aromas and fragrance marketing.
Spas and hotels are renowned for using fragrances and aromas in their reception areas, waiting rooms, treatment rooms and swimming pool areas. This is a g
Bathrooms and Scents
You or your company may go to a lot of trouble to ensure your bathrooms are kept clean and tidy but you should also make sure you give your visitors an added feeling of freshness and class to your bathrooms by using aromas and scents.
By using a fragrance machine to add an ambient clean fragrance, such as a pine or similar smell, this will help backup that the bathroom is clean and well maintained.
Some of our fragrance machines are Smart Fragrance Machines - They connect to your WiFi network and you can control the fragrance level and duration from your Smart Phone! No need to climb up a ladder to get the machine down and reprogram, easy, do it from your office on your smart phone, you don't even have to go into the bathroom to do it.
Scent Marketing Introduction
James Worrell guides us through the Fragrance Marketing Basics.
Remember these techniques are not to be followed completely, and should be used more as a starting guide to aroma marketing.
First of all, different scents will have your customers acting differently, remember to think like your customers, think, what would you like to experience when in a petrol station, supermarket, restaurant?
Would it be Coffee? Food? Snacks or all of the above.
Are you visiting for convenience, you need milk and bread? Flowers for your partner? Or a business trip and you need a break and a coffee? These are just some of the first questions you should be asking yourself when mark
Theme Park and Attraction Scenting
For years theme parks and other entertainment businesses whose whole agenda is to create an experience for guests have been scenting the air in their attractions and parks. These aromas build memories in their guests, children and visitors, this scenting works well and alongside with the other stimulants these attractions employ;
- Sight and visual stimulants, these can be bright colours, bright lights, characters dressed up dancing around entertaining people, some different areas of the attraction are themed to give the appearance of being somewhere else.
- Sounds, there are many sounds going on around you, for example catchy music being played, music is also great at setting a theme, for example a haunted house may player slower spooky sounds