scent marketing

  1. Hotel and fragrance - How far does it go?

    Hotel cosmetics and public space branding

    Did you know that when you stay at a hotel, usually the better and grander hotels that know the benefits of fragrance marketing and good branding, you are actually becoming a fragrance brand ambassador!

    How is this? You ask, you do not promote the hotel to anyone.

    Being a hotel ambassador is done by simply being at the hotel, walking through the reception areas and using the supplied hotel toiletries and more importantly taking these toiletries home with you… these branded fragrances are now spread all over the world, to your friends and families to enjoy.

    Fragrance is so important in good hotel and its branding, this is because if you like the fragrance, you will be more likely to return. Additionally, once a hotel chain has an established that fr

    Read more »
  2. Relaxing your customers using Aroma

    Relaxing Your Customers Using Aroma

    Relaxing your customers with aromasHave you ever thought why some businesses put an ambient scent into an area of their shop, business or service?

    There are many benefits of having an ambient fragrance working for you in your business, a few of the examples could be to associate a brand or service to a scent, to encourage a more relaxed state, to build upon an experience or add a depth to an experience, to entice people into your business or encourage the purchase of something that smells good.

    Here are a few key reasons why businesses are now turning to aromas and fragrance marketing.

    Spas and hotels are renowned for using fragrances and aromas in their reception areas, waiting rooms, treatment rooms and swimming pool areas. This is a g

    Read more »
  3. Bathrooms and Scents

    Bathrooms and Scents

    Bathroom Scenting and Aromas

    You or your company may go to a lot of trouble to ensure your bathrooms are kept clean and tidy but you should also make sure you give your visitors an added feeling of freshness and class to your bathrooms by using aromas and scents.

    By using a fragrance machine to add an ambient clean fragrance, such as a pine or similar smell, this will help backup that the bathroom is clean and well maintained.

    Some of our fragrance machines are Smart Fragrance Machines - They connect to your WiFi network and you can control the fragrance level and duration from your Smart Phone! No need to climb up a ladder to get the machine down and reprogram, easy, do it from your office on your smart phone, you don't even have to go into the bathroom to do it.

    Read more »
  4. Scent Marketing Basics

    Scent Marketing Introduction

    James WorrellJames Worrell guides us through the Fragrance Marketing Basics.

    Remember these techniques are not to be followed completely, and should be used more as a starting guide to aroma marketing.

    First of all, different scents will have your customers acting differently, remember to think like your customers, think, what would you like to experience when in a petrol station, supermarket, restaurant?
    Would it be Coffee? Food? Snacks or all of the above.

    Are you visiting for convenience, you need milk and bread? Flowers for your partner? Or a business trip and you need a break and a coffee? These are just some of the first questions you should be asking yourself when mark

    Read more »